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Craft Creepin Into Negative in Latest IRI

FILED SEPTEMBER 21, 2018 Latest IRI shows craft's continual battle to gain share as the year wears on. It is particularly challenged in food, its largest channel.
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Craft Dollars Up 1% Over Labor Day

FILED SEPTEMBER 20, 2018 Craft has had a tough showing for the past few summer holidays. Drinkers are moving toward other categories like FMBs and certain spirits (remember that tequila has posted nearly as much absolute dollar growth as craft itself, on a much smaller base) for partytime, it seems.
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