Advisory Board

CBD's advisory board, also called the Truth Squad, consists of over 30 industry executives from craft brewers, distributors, retailers, and allied industry people. The identities of members of the Truth Squad are kept confidential in order to promote candor.

Duties include monthly phone/email conversations regarding a variety of topics and issues that are important to the craft beer industry. Additionally, truth squad members share their sales and pricing data, although all information is kept confidential and aggregated to spot trends.

Also, Truth Squad members call or email us on issues of interest that arise in their markets.

If you are an industry executive and are interested in joining the beer industry Truth Squad, send me an email at , and you will be included in the beer industry's quest for the Truth which, apparently, sets us free.

Craft Creepin Into Negative in Latest IRI

FILED SEPTEMBER 21, 2018 Latest IRI shows craft's continual battle to gain share as the year wears on. It is particularly challenged in food, its largest channel.
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Craft Dollars Up 1% Over Labor Day

FILED SEPTEMBER 20, 2018 Craft has had a tough showing for the past few summer holidays. Drinkers are moving toward other categories like FMBs and certain spirits (remember that tequila has posted nearly as much absolute dollar growth as craft itself, on a much smaller base) for partytime, it seems.
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